PRETENSE is all about our favorite wine, Zinfandel. We source small lots of the best Zinfandel from the best Zinfandel producing regions in California. We love our label almost as much as we love the wine inside the bottle. Designed to poke fun at wine snobs, this wine is fun and approachable. Now don’t let the label fool you! The wines are from some of the most highly sought-after vineyards in the world and are all class. It’s just we don’t feel the need to puff up its plumage to prove our point – Pretense does that well enough on its own. -3fingerwines