Things are done a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. They Charcoal Mellow the whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. The Tennessee Sippin’ Whiskey is ready only when our tasters say it is. They use they're senses, just like Jack Daniel himself did. In fact, more than a century later, the Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes.